Attracting the Right Candidates
Global Pharmaceutical Company
We know that employee engagement begins before Day One. Drawing in the right candidates and positioning the tremendous opportunities at your company is key to long-term engagement. In our work building strong employee experiences, we have developed messaging and recruiting materials that reflect a company’s unique culture and invite the right people to apply.
”Drawing in the right candidates and positioning the tremendous opportunities at your company is key to long-term engagement.
When a global pharmaceutical company was looking to launch and expand several new roles and departments, we came in to articulate the value of the opportunities and entice top-notch candidates who hadn’t been considered before.
We approached the challenge in several parts:
- We started by immersing ourselves in focus groups, interviews with key stakeholders and any background materials we could access
- Based on what we heard, we developed a customized, compelling employee value proposition (EVP) that would be used to guide future communications strategy and materials
- After testing the messaging with existing employees, we brought it to life by creating a suite of communications materials, including:
- Web content
- Recruiter checklists
- Banner ads, and more
These materials aided recruiters in their quest for the perfect candidates, and helped to build a strong foundation for long-term employee engagement, even before the first interview.