‍Yahoo! was looking for additional content for its intranet, Backyard, which delivers daily company news and information to its 15,000 global employees.

First things first. We immersed ourselves:

• We learned the company priorities, business strategy and internal communications goals so that we could aid in story development and create content published directly to Backyard

We got to work:  

• We interviewed and coordinated with employees around the world, developing relevant and interesting content
• We built a comprehensive strategy for ongoing editorial calendar ideas full of evergreen stories, featured content and helpful ideas for the global employee audience

We got results:  

• We ended up serving as many as 30 stories per week on Backyard
• We helped the intranet team shatter previous pageview and engagement records