A Brilliant Guide for Creating (and Promoting) Core Values in the Workplace
In today's world of work, your values and culture matter more than ever before - for attracting and retaining your people and driving your business forward.
Considering the global pandemic, racial reckoning and changing demographics of your workforce, the employee-employer social contract has evolved and it's not going back. How you do business matters, and what's worked in the past may not work in the present and future.
Leaders and communicators alike need a clearer set of shared beliefs to guide both day-to-day and tough decisions, including how and when you speak out on social/political issues or approach layoffs. But if your company’s values aren’t especially helpful in addressing these needs because they’re nebulous, stale or too aspirational, don’t worry – you’re not alone.
This white paper will share best practices and strategies to help you identify, pressure test and meaningfully bring your company values to life throughout your employee experience. Here’s what you can expect:
- Definitions to help your team focus your aperture on what is – and isn't – a value
- Guidance on how to audit your values through research across different stakeholder groups
- Best practices and thought starters to operationalize your values throughout the employee lifecycle