Elevating the Value of Internal Communications Starts With a Team Charter
WHETHER YOU’RE AN INTERNAL COMMUNICATIONS TEAM OF ONE OR 100, A CHARTER IS ESSENTIAL TO PINPOINTING YOUR PURPOSE.
Internal communications teams do a lot, and many times, our planned priorities get sidelined for “today’s immediate need.” Without documented governance and process, it’s easy to become a completely reactive function that dreams big but never has the time and space to achieve its goals. Enter the team charter.
Whether your company has just established its IC function or you’ve been operating without rules for years, a charter can help you set thoughtful boundaries around what you do and – perhaps more importantly – what you don’t do, so that you can focus on the strategies and actions that move the needle.
Besides clarifying team roles and responsibilities, a charter serves as a foundational tool to define your team’s purpose, set expectations with stakeholders you partner with, and promote ways of working that help your team operate like a well-oiled communications machine. This resource will walk you through:
- Why team charters matter
- Steps to take to articulate your team’s purpose
- How to know if your team needs a charter
- What a charter can/should include