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Employer Branding and Value Propositions: A guide to attracting and keeping top talent

Your employer brand and talent value proposition (TVP) are quite possibly the most powerful tools you have.

If you don’t put the time, energy and resources into defining your employer brand, others will define it for you. And while it may be an initial investment, the payoff is long lasting. An engaging and authentic employer brand differentiates you from the competition and makes it easier to recruit and retain the right people.

But how do you define a TVP that is both differentiated and aspirational, while still accurate and achievable? And once defined, how do you ensure your TVP is woven into every touch point throughout the employee lifecycle?

This white paper will deliver tips and strategies to help you define your TVP and bring it to life authentically and effectively. Here’s what you can expect:

  • Strategies for building an engaging and meaningful TVP from research to post-launch
  • Best practices for weaving your TVP into every touch point of the employee lifecycle, from hire to retire
  • Actionable tips to help you get started every step of the way

READY TO CREATE AN EMPLOYER BRAND THAT INSPIRES, ATTRACTS AND RETAINS THE TALENT YOU WANT? DOWNLOAD YOUR COPY TODAY!

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