As communicators, we want our work to be as effective as possible in driving understanding and helping employees embrace change. Yet, creating messages that resonate with a wide range of people – all with different backgrounds, personalities, interests, and concerns – is no easy feat.

We know our communications can't be everything to everyone, and by trying to speak to everyone, we risk not connecting with anyone. No one wants a watered-down message.

The answer? Employee personas.

Unlike the overbuilt marketing personas of yesteryear, our new IC-specific method creates simple and usable personas that can help you connect with your audience.

This white paper includes: 

• Details on the key data sources and teams to pull from
• A simplified approach to developing your core personas
• How to use your personas with AI to develop draft messaging
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Ready to get personal? Download your copy today!