Back to the basics: storytelling!

POSTED ON 
February 24, 2017

Back to the basics: storytelling!

  Here at Brilliant Ink, we believe deeply in the power of storytelling. We don't accept that any communications—particularly those highlighting some of the most important elements of the employee experience—has to be boring. Through our experience writing all sorts of internal communications, we’ve developed the following guiding principles to ensure your communications will inspire enthusiasm—not yawns. Know your audience. Who are your readers? What do they care about it? Always keep your people in mind to ensure you’re giving them the right level of details and context. Get focused. Before even developing an outline, wrap your head around what info needs to be conveyed. Don’t lose sight of those key points along the way. Keep it lively. Corporate communications have a bad rap for putting employees to sleep. If you’re bored writing it, your readers will be too! What would you want to read? What inspires you? Use that as your guide. Bring key points to life with visuals. Think about your favorite children’s books. They’re a mix of pictures and words. Why not let that creep into your own work? Large blocks of text can be overwhelming, so break it up by using graphics, photos, compelling anecdotes and even sub-headers. It’s about the story. Remember: you’re telling a story. What’s the key thread that you want to pull through the piece? You may know the ins and outs of the info, but what do you want people to remember about the communication? Use that as your guide.   Got it? Great! Now, go share your story.    
Kate Brinkerhoff Angus
HEAD OF ACCOUNTS

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