Develop sweet communications – the fat-free kind
- Focus on the right details – nailing down your goals, developing your core messages and creating metrics by which to measure success. Those elements will take time to get “just right,” but it’s time well-served as they will be the basis of future communications.
- Invest in ways to make a memorable and lasting impression on employees, such as a killer tagline, a compelling article on your intranet or an eye-catching poster campaign.
- Determine what action(s) you want employees to take. Make sure to drive home your call to action in all communications and at your event.
- Help employees see why you’re launching a new program or making a change to your existing policy. When employees understand the reasons behind your actions, it goes a long way to creating a lasting impression.
And keep in mind that give-aways and free food can be nice incentives for employees to attend an event or participate in a focus group. But next time you’re planning an event, see if you can provide something clever that aligns with - and reinforces - your overarching message.Â