Best Practices
February 10, 2010
Everybody loves a good story. As a kid, I became obsessed with reading early on.
February 2, 2010
Are you still reading? Unfortunately, those opening words often cause readers' eyes to glaze over.
December 10, 2009
Have you heard of Yammer yet? Think of it as Twitter for business - it's an online, information-sharing platform that enables employees across your organization to connect with each other.
October 21, 2009
It's become apparent that companies can't ignore social media. In fact, it seems companies large and small are finally realizing the power of social media to help them strengthen relationship with customers, employees and the general public.
August 26, 2009
Slowly but surely, companies are realizing that their employees are using social media both in and out of the workplace. I'm encouraged to see that more and more companies have begun harnessing the power of social media to connect and engage people internally.
August 21, 2009
I recently came across an astounding statistic - in 2007, press releases represented a $2.2 billion market.
August 11, 2009
Brilliant Ink got a nice shout-out last week from friend and colleague Dave Galanis on the Pebble Creek Partners blog. Thanks, Dave!
June 16, 2009
I recently came across an interesting blog post about the importance of having a social media policy. This got me thinking about the challenges of communicating policies and procedures to employees.
May 7, 2009
We recently came across a brilliant analysis conducted by blogger David Meerman Scott. He analyzed every press release distributed in the U.S. in 2008 and identified the top 25 most-used corporate cliches, which he calls "gobbledygook."