Best Practices

What's All the Yammering About?

Have you heard of Yammer yet? Think of it as Twitter for business - it's an online, information-sharing platform that enables employees across your organization to connect with each other.

Read more
Think before you leap

It's become apparent that companies can't ignore social media. In fact, it seems companies large and small are finally realizing the power of social media to help them strengthen relationship with customers, employees and the general public.

Read more
Social Media Becoming Socially Acceptable

Slowly but surely, companies are realizing that their employees are using social media both in and out of the workplace. I'm encouraged to see that more and more companies have begun harnessing the power of social media to connect and engage people internally.

Read more
RIP press release?

I recently came across an astounding statistic - in 2007, press releases represented a $2.2 billion market.

Read more
Musings on Corporate Memos

Brilliant Ink got a nice shout-out last week from friend and colleague Dave Galanis on the Pebble Creek Partners blog. Thanks, Dave!

Read more
Spruce up your policies

I recently came across an interesting blog post about the importance of having a social media policy. This got me thinking about the challenges of communicating policies and procedures to employees.

Read more
Drowning in gobbledygook

We recently came across a brilliant analysis conducted by blogger David Meerman Scott. He analyzed every press release distributed in the U.S. in 2008 and identified the top 25 most-used corporate cliches, which he calls "gobbledygook."

Read more
Corporate Speak is Punishable by Death, Part 3

Remember our top 10 list of words to avoid like the plague? We've added two more, and we're taking suggestions.

Read more
A Refresher on Email Etiquette

Why is it that some of the warmest, intelligent, most articulate people I know construct some of the coldest, illegible emails? The good news is that there are a few easy, simple things you can do to make your emails more readable and personable.

Read more