Best Practices

Once Upon a Time...

Everybody loves a good story. As a kid, I became obsessed with reading early on.

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Dear shareholders...

Are you still reading? Unfortunately, those opening words often cause readers' eyes to glaze over.

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What's All the Yammering About?

Have you heard of Yammer yet? Think of it as Twitter for business - it's an online, information-sharing platform that enables employees across your organization to connect with each other.

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Think before you leap

It's become apparent that companies can't ignore social media. In fact, it seems companies large and small are finally realizing the power of social media to help them strengthen relationship with customers, employees and the general public.

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Social Media Becoming Socially Acceptable

Slowly but surely, companies are realizing that their employees are using social media both in and out of the workplace. I'm encouraged to see that more and more companies have begun harnessing the power of social media to connect and engage people internally.

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RIP press release?

I recently came across an astounding statistic - in 2007, press releases represented a $2.2 billion market.

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Musings on Corporate Memos

Brilliant Ink got a nice shout-out last week from friend and colleague Dave Galanis on the Pebble Creek Partners blog. Thanks, Dave!

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Spruce up your policies

I recently came across an interesting blog post about the importance of having a social media policy. This got me thinking about the challenges of communicating policies and procedures to employees.

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Drowning in gobbledygook

We recently came across a brilliant analysis conducted by blogger David Meerman Scott. He analyzed every press release distributed in the U.S. in 2008 and identified the top 25 most-used corporate cliches, which he calls "gobbledygook."

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