February 9, 2009

Here's my two character response: NO A few weeks ago, I came across a Wired article from last fall that announced the death of the blog, which really got under my skin. Here's a taste: "The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook or Twitter.

February 2, 2009

Working with clients across a variety of industries, it's been fascinating to see how companies are responding to social media/marketing tools and trends. The differences are vast and telling: Multiple contacts at pharmaceutical companies have said how difficult it is to use the most basic online activities to promote their products.

January 15, 2009

The Brilliant Blog is not a place for political commentary. We've got lots of opinions about politics, but we try to maintain a rigorous separation between business and state here.

January 8, 2009

Last month I tackled the topic of how the internet has irrevocably changed the way we get our news, and I promised to address its effect on business communications. It can be hard to spot trends when you're in the midst of them, and predictions are tough when everything seems to be changing on a daily basis.

December 12, 2008

Here's an interesting article about common traits of successful bloggers. Some of these may be difficult for businesses to embrace, but I think the key takeaway is authenticity.

November 6, 2008

Drum roll, please! Here's the conclusion of the top 10 words and phrases we'd like to eliminate from all business communications materials: 6.

October 17, 2008

If you've visited the Brilliant Ink website, you may have seen reference to 10 words and phrases we've pledged never to use when developing communications materials for our clients.