Top Seven Ways to Disengage Employees with Everyday Communications
Ok, so doing these seven things will result in some pretty poor employee experiences, but do some of these ring true with communication you’ve seen or maybe even written?
- Use language such as: the best, earth-shattering, life-changing in every email
- Write rambling sentences that don’t convey messages
- Be uninspiring
- Never share the company strategy, corporate or financial issues
- Don’t connect the dots between employee work and company strategy
- Have managers communicate only when they are giving bad news
- Discourage employees from participating in social media
We've found in The Employee Experience Survey that employees need and value clear communications about what their companies are doing and the decisions that are being made, all of which strengthens their feelings of engagement.
As 2013 begins to come to a close, resolve to combat boring communications with a fresh look at communications sent this year and figure out ways to make them more engaging for employees - punch up the language, reiterate company strategy, and inspire your employees with the written or verbal materials you share with them. And if you’re having trouble figuring out how to do that, Brilliant Ink is always willing to help bring a new brain to the thinking!
We’d love to hear how you’re engaging employees, please share in the comments!