March 16, 2009

Remember our top 10 list of words to avoid like the plague? We've added two more, and we're taking suggestions.

March 9, 2009

In case you missed it, a recent a NY Times editorial took President Obama to task for his incorrect use of the word "I" when he really should have been using "me." It turns out that even the Harvard-educated can have an occasional grammar malfunction - how refreshing for my own non-Ivy League ego!

February 25, 2009

Why is it that some of the warmest, intelligent, most articulate people I know construct some of the coldest, illegible emails? The good news is that there are a few easy, simple things you can do to make your emails more readable and personable.

February 19, 2009

Want to know my favorite Twitter discovery of late? All my favorite characters from "Mad Men"have Twitter accounts.

February 13, 2009

"There's a phrase in the culture, 'we need to take note of,' 'we need to weigh in on.' That's going away.

February 9, 2009

Here's my two character response: NO A few weeks ago, I came across a Wired article from last fall that announced the death of the blog, which really got under my skin. Here's a taste: "The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook or Twitter.

February 2, 2009

Working with clients across a variety of industries, it's been fascinating to see how companies are responding to social media/marketing tools and trends. The differences are vast and telling: Multiple contacts at pharmaceutical companies have said how difficult it is to use the most basic online activities to promote their products.

January 29, 2009

I'm catching up on some long overdue industry reading, and just came across this fantastic column in PR News, which provides a nice summary of why the PR industry needs to stop partying like it's 1999 and embrace the new rules of engagement. Here's a taste: "If you are still dwelling on the fear that your brand will be demolished by the rules-don't-apply style of modern communications, then you've missed the point entirely.

January 28, 2009

For better or worse, the internet has spawned a host of "experts" who are only too happy to gaze into their crystal balls and predict the future for us. I've been sifting through all kinds of predictions from authoritative and not-so-authoritative sources, and have compiled a few I like.

January 23, 2009

Just found a great article on the CIO site, which details common mistakes companies make when building online communities. Money quotes: "Actually, the problem here is that the company generally doesn't recognize that they're in a conversation.

January 20, 2009

"In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned.

January 19, 2009

In honor of Martin Luther King, Jr., here's a link to his most famous speech, both text and video.