Sonia Segal-Smith


PR pro turned employee experience advocate. Career storyteller. Word nerd. Truth seeker. Problem solver.


The Four-Day Work Week: The Next Phase of the Workplace Revolution?
Employee Experience

A four-day workweek may not make sense for all, but it doesn’t hurt to take a step back and think about the added benefits a new workweek model could produce. If ever there was a time to think outside the box when it comes to workforce norms, it is now. The revolution has started, but the question remains -- are you ready?

How to Humanize Your Employee Value Proposition
Employee Lifecycle

Employee Value Propositions (EVPs) capture what sets a company apart. It’s at the core of an employer’s brand. Some say, however, that the principles underlying traditional EVPs are simply outdated – focusing too much on the employee as a worker, rather than as a whole human. There's a better way, we promise!

How to Actually Support Your Employees’ Mental Health
Employee Experience

Leaders must create safe spaces for their people to feel comfortable speaking honestly about mental health challenges and what they need to succeed. But what does that look like and how can we achieve this?