How to Rock Open Enrollment
Keep it fun!
Whether through games, contests or giveaways, engage your people with incentives to add a much-needed element of fun. Use crisp and light language, define your acronyms (HDHP, anyone?) and explain confusing lingo (what is coinsurance, anyway?).
Make it accessible!
Reach your people wherever they are, through alerts on workplace social networks, intranet posts, in-person health fairs, virtual HR office hours or good, old-fashioned posters in the break room. Don’t just rely on email (or any single channel) to get your message across – a comprehensive campaign with multiple points of contact works best.
Stand out from the crowd!
People receive a lot of information all day long at work and at home. Create a unique visual identity for your comms and pair them with innovative materials to make your messages pop. We love floor and wall decals in unexpected places like elevator doors and staircases. Videos and infographics are also terrific mediums to simplify tricky concepts.