Best Practices

Culture starts at the top

Don’t you hate it when everyone and their grandma piles onto a media story and dissects it to death? Yeah, me too, but in this case I really couldn’t help myself.

Read more
Develop sweet communications – the fat-free kind

Look up from your screen for a moment and count how many tchotchkes you have sitting on your desk. Now, count how many are collecting dust.

Read more
Wow your intern

My friends and I have been around the internship block. Some internships are superb, but others become horror stories for the freshmen.

Read more
Beginner's Mind

As the new kid on the block at Brilliant Ink, I thought my first blog post should be about just that: being new, and the valuable perspective that offers. “Beginner’s mind” is a concept from Zen Buddhism that encourages cultivating a sense of openness to new experiences and information – and not becoming too attached to your own opinions or expertise.

Read more
Fresh Idea: Homegrown Speaker Series

Graduation season is approaching, which reminds me of a tradition at my Alma matter. School administrators don’t bring in big-name speakers for the commencement ceremony; instead, they invite graduating seniors to apply for the honor of giving the speech.

Read more
Think twice about perks

How many times have you turned green with envy when you heard about a company’s jaw-dropping perks like these: dry cleaning on-site, decked out game rooms, free haircuts and subsidized (or free!) gourmet dinners?

Read more
Your Intranet: No Need for Instructions

What’s your New Year’s resolution? We’ve got one you can stick to—and it doesn’t require any fancy gym equipment or crazy diets.

Read more
Less is More

The picture to the left shows the many posters we’re required by federal, state and local government to display in our little office. If you’ve already fallen asleep, I can’t blame you.

Read more
Why fluff isn’t fluff, it’s glue

In writing for Brilliant Ink clients, we get the opportunity to see first-hand what stories engage our employee readers most closely, what fires their imaginations, what makes them proud and what gives them a sense of belonging.It turns out that it’s not the recaps of corporate strategy meetings and news about great partnership deals that connect employees most closely to their company.

Read more