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Jackie Berg

HEAD OF RESEARCH & BUSINESS DEVELOPMENT

Visual problem-solver. Numbers geek. Fueled by Diet Coke & chips. Wannabe health nut. Generally conflicted.

posts

Cures for the Common Newsletter: Demystifying Email Metrics
Best Practices

When done right, newsletters can be a “one-stop-shop” for employees. But what happens when your newsletter isn’t being read or effective anymore? And how can you figure out what’s causing it?

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3 PowerPoint Pet Peeves (And How To Avoid Them!)
Internal Communications

Like it or not, PowerPoint presentations are a ubiquitous internal communication tool. Nothing grinds our gears more than weird alignment or a messy table though. So, if you’re ready to clean up your PowerPoints, read on for tips and tricks!

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The Internal Communications Data Storytelling Guide
Internal Communications

Whether you’re a master of measurement or you’re mystified by internal comms metrics, knowing how to present and tell the story of your data is the most powerful way to demonstrate the effectiveness and influence of your internal communications.

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Cures for the Common Newsletter: Information Overload and Email Fatigue
Internal Communications

People rarely drown from too much valuable information but they will tune out (or worse, disengage) if they're being bombarded with way more info than they want or need. There’s a way to beat this. We’ll show you how!

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Think Before You Ask: Designing Employee Surveys for Actionable Data
Best Practices

Asking for employee feedback sends a message that you want to hear from them… unless you don’t do a single thing with the feedback. Here are 3 steps to help you think before you ask and yield data you can act on.

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6 Remote Onboarding Program Ideas We Love
Employee Lifecycle

We’re seeing more companies rise to the challenge of welcoming new employees from afar. Need some inspiration? Here are 6 brilliant ideas for helping employees feel engaged and fully supported in a remote setting.

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10 Resources for Measuring Internal Communications Your Way
Internal Communications

Your approach to data and measurement and the way you tell a story with that information should be as personalized as your Netflix recommendations. Here are 10 tools and resources for measuring internal communications YOUR way.

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High-five. Props. Thumbs Up!
Internal Communications

To be truly effective, employee recognition must be deeply ingrained in the company’s DNA.

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Transparency in LGBT Communications
Best Practices

Last year, our CEO published a response (see below) to North Carolina's "bathroom bill." Way back in spring 2016, it was widely viewed as the most anti-LGBT law in the country.

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8 MORE Onboarding Programs We Love
Employee Experience

We've preached this point many times before: the content and quality of onboarding and orientation programs are strongly related to employee engagement. That's why well-planned, structured, and inspiring onboarding programs correlate with higher engagement.

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7 Tools You Need to Create Amazing Headlines
Best Practices

This is an update to a post originally published on the Brilliant Ink blog in September 2011 by Liz Kelly.  What makes you jump to click, or tap for you mobile and tablet lovers, on a link to a story?

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How will you set the right tone?
Employee Experience

It’s easy to overlook the fact that engagement is deeply tied to the job hunt process. According to our research, the first step to improving the employee experience is recognizing that employee engagement starts before the first day that your new hire sets foot in the office.

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