Our Brilliant Values

POSTED ON 
March 20, 2019

It’s been an eventful and introspective several months here at Brilliant Ink. We celebrated 10 years in business, launched our new (and oh so awesome!) brand, and most recently, kicked the tires on our values to see what, if anything, had changed as our team evolved over the years.  

Armed with post-it notes and ideas, we put time on the clock and began writing down what we value – as professionals, as a team, as people. Once the writing stopped, we grouped our notes into themes and discovered that yes, it was indeed time to refresh our values. While the sentiment behind the themes wasn’t drastically different, there was a newfound frankness that wasn’t there before. The words were simple, honest, and refreshing.  

As a next step, we activated a core working team to take the values from themes to final form, and assign behaviors to help us live our values every day. As the incredibly wise Brené Brown said, “If you’re not going to take the time to translate values from ideals to behaviors—if you’re not going to teach people the skills they need to show up in a way that’s aligned with those values and then create a culture in which you hold one another accountable for staying aligned with the values—it’s better not to profess any values at all. They become a joke. A cat poster. Total BS.” Preach, Brené.

Companies that assign values but don’t help their employees understand how to put those values into practice are doing their culture a giant disservice. When specific behaviors are connected to company values, employees can easily understand what’s expected, encouraged and rewarded. For the company’s sake, it provides a road map for ongoing performance management, offers guidance for determining cultural fit when hiring, and lends to productive and consistent decision-making across the business.  

With our core working team driving the process, we iterated, solicited input from the entire team, and landed on values and behaviors that felt true to us. They illustrate what we believe and how we operate – with each other, our clients and ourselves.  

If you’re looking to create or refresh your company values, Brené Brown’s Dare to Lead site is a great place to start the process. If you need additional support, Brilliant Ink is here to help!

Read more bite-sized brilliance on our LinkedIn and Twitter.

Patty Rivas
VICE PRESIDENT

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