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Lauren James

DIRECTOR, STRATEGY

she/her/hers
Seeker of clarity and purpose. Wordsmith extraordinaire. Believer in the power of semantics.

posts

Benchmarking Internal Comms Data: What Communicators Need to Know
Research

When done right, benchmarking helps internal comms teams measure performance, set goals, and demonstrate value to stakeholders. Here's what our experts have to say about getting it right.

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How To Refresh Company Core Values
Internal Communications

Your core values tell employees and customers who you are. Here are the steps to refresh your core values.

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Back to Basics: 2024 Internal Communication Strategic Planning
Internal Communications

As we plan for the new year, let’s return to the fundamentals of internal communication planning! Clear objectives, audience segmentation and adaptability are necessary for successful strategic comms planning.

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Avoiding the 7 Deadly Sins of Strategy in Your Communications
Internal Communications

Learn how to overcome the seven deadly sins of strategy to proactively pave the way for effective communication strategies in the workplace.

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Why a People-First Approach Can Boost Employee Engagement
Employee Experience

Are you wondering how to address low employee engagement? Learn how to increase employee engagement with an employee-first approach.

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Your New Hire Retention Begins Before Onboarding
Employee Lifecycle

The employee onboarding process actually begins before you submit a job posting. Here's how to prepare now to welcome a new employee to the team.

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What Frontline Communications Can Learn from Southwest’s Meltdown
Best Practices

Southwest’s holiday meltdown highlights a critical frontline communications mistake. Communicating to frontline employees requires a deep dive into their experience.

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What We Need to Understand (And Do) About Quiet Quitting
Employee Experience

Despite the backlash, quiet quitting work doesn't mean what most people think it does. Here's what we need to contextualize this workplace trend and rethink the employee experience.

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Why Most Companies Should (Not) Publicly Celebrate History, Heritage & Awareness Months
Diversity & Inclusion

Is your company quick to post about monthly observances like Black History Month, Women’s History Month or Pride? Think twice and look inward before jumping on the social media post bandwagon for your DEI efforts.

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Decreased Employee Engagement & Increased Resignations? Ask These 3 Questions
Employee Experience

All of our employee engagement and communication plans, strategies and tactics are pieces of a larger wellbeing puzzle. Before you look for the next new shiny tactic, make sure you’ve taken the entire employee experience into account and consider these questions.

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Rethinking the Salary Transparency Taboo & Compensation Philosophy
Diversity & Inclusion

What is pay transparency, really? It’s always lived in a culture of secrecy but here’s what you need to know about salary transparency in the workplace!

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